This five-city activation tour captured 38,000 qualified leads and proved the ROI number to the CFO.
WHAT THIS PROVES · THE WHITE-LABEL PROGRAM. A national CPG brand ran experiential activations across five cities in fourteen days, Charlotte mall atrium to Austin outdoor plaza, every venue scored against the same lead-capture instrument. Their CMO had a board number to hit: qualified leads with attribution back to retail lift. We built the footprint and the data pipe, under a partner agency’s flag.
toured
days
captured
client benchmarks
all five cities
The activations had to justify themselves on the P&L.
The brand had run activations before. None had cleared CFO review the second time. This round was contingent on verifiable lead generation with attribution back to retail lift, consent-aware capture, CRM integration, and one measurement instrument across five wildly different venues, from an Austin outdoor plaza to a Charlotte mall atrium.
Their CMO had a board number to hit: qualified leads with attribution back to retail lift. We built the footprint and the data pipe.
Every venue scored against the same lead-capture instrument.
- Verifiable lead generation with attribution back to retail lift
- Consent-aware capture and CRM integration
- One measurement instrument across five wildly different venues
We were invisible to the client and indispensable to the tour.
This tour was routed through a brand-experience agency. We operated as the production arm: our name was never in the room, our team wore the agency’s credentials, and the client’s brand was the only one that showed up on the footprint. The channel stayed sacred: the no-solicit stood in writing before the first scope call, and this case is published with the partner’s sign-off — most of our white-label work never appears at all. If you manage activations for a brand and want a production arm that disappears into your team, talk to us.
We engineered a portable footprint around a consent-aware data pipe.
01 / FOOTPRINT: one modular footprint fit five venues with zero re-engineering. We built a 20′ x 20′ modular scenic and tech footprint that fit every venue unchanged, indoors or out, with or without grid access or grid power. It set in six hours and struck in four, and the footprint that ran in Charlotte was the footprint that ran in Austin.
02 / CAPTURE: we ran 360 video, AI-styled portraits, and a branded slow-mo. The three-station capture flow ran 360 video with branded overlays, AI-styled portrait generation moderated for brand safety, and a slow-mo hero moment every guest actually posted. Average guest dwell across all five cities was four minutes twelve seconds — long enough to qualify the lead, short enough not to bottleneck the line.
4 min 12 sec average guest dwell · all five cities
That dwell time is long enough to qualify the lead and short enough not to bottleneck the line. The three-station flow kept volume high and dwell meaningful across every venue.
We captured every lead with consent on record and piped it live to HubSpot.
Each capture station presented a clear opt-in UI, with consent recorded alongside a timestamp, venue, and utm stamp. Leads flowed into a dedicated HubSpot list with venue-tagged custom properties: fifteen seconds from a guest tapping submit to the row landing in the CMO's pipeline.
Every lead carried its own provenance: a timestamp, the venue, and a utm stamp, each recorded at the moment of opt-in. The dedicated HubSpot list let the marketing analytics team segment by city the same morning a guest walked the floor.
38,000 consent-aware leads. 3.2x projected ROI. 15-second pipe.
Consent was captured with a timestamp, venue, and utm stamp on every row, and ROI was measured against the client's own CRM conversion benchmarks, not ours.
We reported daily, then closed the tour with a measurement deck.
A daily lead scoreboard went to the CMO and the marketing analytics team every morning of the tour. The end-of-tour deck carried the 38,000-lead count, the 3.2x projected ROI measured against the client's own CRM conversion benchmarks, a venue-by-venue breakdown, and three recommendations the brand walked into the Q4 budget review with.
The deck ended with a number the CFO could read.
- Daily lead scoreboard to the CMO and analytics team, every morning
- End-of-tour deck: 38,000 leads, 3.2x projected ROI, venue-by-venue breakdown
- Three recommendations the brand walked into the Q4 budget review with
The tour closed with 38,000 qualified leads and a board-approved Q4 renewal.
The final count came to 38,000 consented leads across 14 activation days. The CFO approved the Q4 tour inside the end-of-Q3 budget cycle, doubling the city count to ten. We were added to the brand's preferred activation-production roster the following quarter.
38,000 consented leads · 14 activation days · Q4 city count doubled.
The CFO approved the Q4 tour inside the end-of-Q3 budget cycle, doubling the city count to ten. The ROI was measured against the client’s own CRM benchmarks, not ours.
We’d run activations for three years and never cleared CFO review the second time. Space City built the measurement instrument first, then the footprint. The Q4 approval came through before the last city had even finished striking.
The old activations couldn't report a number. This one piped it straight to the CFO.
Earlier activations never cleared CFO review the second time.
The brand had run activations before. None had cleared CFO review the second time. There was no consent-aware capture, no CRM integration, and no single measurement instrument across venues. Retail-lift attribution never made it to the board.
One footprint and one data pipe produced 38,000 consented leads.
A 20' x 20' modular footprint toured five venues, a three-station capture flow qualified the guests, and consent-aware leads piped to HubSpot in fifteen seconds. ROI was measured against the client's own CRM benchmarks. The CFO approved the Q4 tour and doubled the city count to ten.
Download the five-city activation case study.
The PDF carries the full narrative, the footprint spec, the consent-aware data pipe, the venue-by-venue breakdown, and the reference contact — 38,000 leads across 14 activation days, and a 3.2x projected ROI on the client's own benchmarks.
See all case studies →38,000 leads and a 3.2x projected ROI — that’s what an activation looks like when it can report a number.
Tell us the markets, the calendar window, and the lead target. Inside 72 hours you’ll have a footprint plan and a measurement spec.