A five-city activation tour that captured 38,000 qualified leads, and proved the ROI number to the CFO.
A national CPG brand ran experiential activations across five cities in fourteen days. Charlotte mall atrium to Austin outdoor plaza, every venue scored against the same lead-capture instrument. Their CMO had a board number to hit: qualified leads with attribution back to retail lift. We built the footprint and the data pipe.
Brand activations that justify themselves on the P&L.
The brand had run activations before. None had cleared CFO review the second time. This round was contingent on verifiable lead generation with attribution back to retail lift, consent-aware capture, CRM integration, and one measurement instrument across five wildly different venues, from an Austin outdoor plaza to a Charlotte mall atrium.
A portable footprint engineered around a consent-aware data pipe.
One modular footprint, five venues, zero re-engineering
A 20' x 20' modular scenic and tech footprint that fit every venue unchanged, indoor or outdoor, with or without grid access, with or without grid power. Six hours to set. Four hours to strike. Same footprint in Charlotte that ran in Austin.
360 video + AI-styled portraits + branded slow-mo
A three-station capture flow: 360 video with branded overlays, AI-styled portrait generation moderated for brand safety, and a slow-mo hero moment every guest actually posted. Average guest dwell across all five cities: four minutes twelve seconds, long enough to qualify the lead, short enough not to bottleneck the line.
Consent-aware lead capture, piped live to HubSpot
Clear opt-in UI at each capture station. Consent captured with timestamp, venue, and utm stamp. Leads flowed into a dedicated HubSpot list with venue-tagged custom properties, fifteen seconds from a guest tapping submit to the row landing in the CMO's pipeline.
Daily scoreboard, end-of-tour measurement deck
A daily lead scoreboard emailed to the CMO and the marketing analytics team every morning of the tour. End-of-tour deck: 38,000 leads. 3.2x projected ROI, measured against the client's own CRM conversion benchmarks, not ours. Venue-by-venue breakdown. Three recommendations the brand walked into the Q4 budget review with.
38,000 qualified leads and a board-approved Q4 renewal.
Final count: 38,000 consented leads across 14 activation days. The CFO approved the Q4 tour inside the end-of-Q3 budget cycle, doubling the city count to ten. We were added to the brand's preferred activation-production roster the following quarter.
If your activations can't report a number, we can fix that.
Tell us the markets, the calendar window, and the lead target. One business day later you'll have a footprint plan and a measurement spec.
Spec a tour→