Your sales kickoff has one job: move the number.
A sales kickoff is the three-day window where your sellers either internalize the plan or don't. Quota lands day one, product day two, playbook day three, and the room walks out talking about the new comp plan at the airport bar, not the AV in the ballroom.
Your reps decide on day one whether this year is different.
An SKO isn't a conference. The room is inward-facing, the stakes are quota, and the real measurement is pipeline lift eight weeks out, not session CSAT. Every production decision works back from that.
We build back from that outcome: an opening that puts the year’s number on the wall before lunch, a mid-event reset for the day-two attention drop every CRO expects, and a closing night that sends reps to the airport talking about the product instead of the ballroom.
A run of show built around pipeline outcomes.
Six production decisions, each tied to a number your CRO can audit eight weeks out.
A keynote worth flying for
A CEO/CRO keynote with cinematic scenic, a motion package, and a walk-in that sets the year's tone in the first two minutes.
A demo stage your PMs can actually live-fire on
A demo stage engineered for live product tours, resilient wifi, hardened screen share, zero awkward Zoom moments when the CTO drops in over video.
Breakouts engineered for retention
Eight to twelve parallel role-specific breakouts (AE, CSM, SE, BDR) with pixel-matched audio and video so nobody in the room feels like they drew the short straw.
Awards, recognition, call-outs
Awards moments built with proper lighting, scenic, and walk-on video, so President's Club hits like President's Club, not a slide and a clap.
Everything captured, edited, delivered
Every session recorded, cleaned, and chaptered, delivered as a sales-enablement asset inside five business days, in the file format your enablement team's LMS already opens.
Pipeline-tied reporting
A post-event deck your CRO can read in twelve minutes, session attendance, breakout-choice patterns, sentiment signals, and the eight-week pipeline read your RevOps lead is already running.
A four-day user conference: 11 parallel tracks on one master clock, finishing at 96% attendee CSAT.
This is the closest public proof we can show an SKO buyer.
A four-day user conference: 11 parallel tracks on one master clock, finishing at 96% attendee CSAT.
Booking windows, what’s included, and where the budget lands.
Most sales kickoffs lock production 12–16 weeks out, and a January SKO deserves more respect than that: every company in your peer set is chasing the same six-week window, the same ballrooms, and the same crew benches. Lock the venue and the production partner before the fiscal year closes and you get first pick of rooms and rehearsal days. From kickoff the cadence is fixed: objective and architecture by week ten, creative and technical design locked by week six, rehearsals and content QC through load-in. A tight-turn SKO inside four weeks is achievable with a crew reshuffle; we’ve loaded in on a Wednesday for a 2,000-person Friday keynote.
On budget: most multi-day, multi-track sales kickoffs land in the $300K–$1M tier alongside flagship user conferences, and a single-day regional kickoff with proper staging and an LED wall typically runs $60K–$125K. The full tier table is published on the investment guide, and the scoping call turns the range into a number your CFO can pressure-test before you commit.
- One senior producer, named on the contractProducer of Record from the intake call to the measurement deck inside 72 hours of strike.
- Staging, LED, audio, lighting, broadcastOne SOW and one invoice covering the keynote room, the demo stage, and every breakout.
- Role-specific breakoutsEight to twelve parallel tracks with pixel-matched audio and video, run on one master clock.
- Recording and enablement cutsEvery session captured, cleaned, and chaptered for your LMS inside five business days.
- Awards and recognition momentsLighting, scenic, and walk-on video produced to land, not a slide and a clap.
- Pipeline-tied measurementAttendance, breakout-choice patterns, and sentiment in a deck your CRO reads in twelve minutes.
Get a directional range in four questions.
The configurator prices from the same five levers a producer does: scenic, content, broadcast, crew days, and venue math. It returns a directional range; the scoping call turns that range into a number your finance team can review.
Get a directional range →Most multi-day, multi-track sales kickoffs land in the $300K–$1M production tier, the same band as flagship user conferences. A single-day regional kickoff with staging and an LED wall typically runs $60K–$125K. The full tier table is published on our investment page, and a scoping call returns a transparent range built on your program, not your head-count.
Twelve to sixteen weeks is the comfortable window, and for a January SKO the calendar is the real constraint: most companies run kickoff in the same six weeks, so venues and crews go first. Inside four weeks is doable with a crew reshuffle; we’ve loaded in on a Wednesday for a 2,000-person Friday keynote.
Yes. We’ve delivered in 35+ US cities and hold standing partnerships in the top 30 US metros, so a Dallas, Denver, or Phoenix kickoff runs with the same producer, the same standard, and a pre-qualified local crew bench.
Every session recorded, cleaned, and chaptered for your enablement LMS inside five business days, plus the measurement deck, attendance, breakout-choice patterns, and sentiment, inside 72 hours of strike, timed for the eight-week pipeline read your RevOps lead is already running.
Yes. Most clients hand us the full engagement; when your team already owns the program, we drop in as the production and broadcast partner running the technical stack underneath your lead. Same crew, same standard, one name still accountable for the outcome.
Other events we produce
- Corporate summit production
- User conference production
- Product launch production
- Benefit gala production
- Corporate conference production
- Town hall production
- Awards ceremony production
- All eight event types
Related ways to scope this
Your Q1 SKO is graded eight weeks out. Scope it with a producer who works back from quota.
Tell us the program, the room, and the date. In fifteen minutes a producer gives you a scoped recommendation and a transparent budget range, built on 480+ engagements including a $6.4M single-night gala, a 2,100-delegate summit broadcast live to 14 terminals, and a five-city activation tour that generated 38K qualified leads.