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Event type · Product Launch

Product launch production, press-ready, hybrid-ready, embargo-aware.

Launches are won in the first eight hours. We produce the in-room moment, the livestream, the social cut-downs, and the press-ready b-roll, and we coordinate the four of them against your PR team's embargo calendar from week one.

What's unique about this event

A launch is a coordinated multi-channel moment, not a single event.

The room is the anchor. But the press release is lifting at 6:00 a.m. Pacific, the social team is shipping the hero clip during the keynote, the customer emails go out during Q&A, and the IR deck hits the wire as the CEO walks off. All of that is coordinated against one show flow, or all of it goes wrong.

We've produced launches for venture-backed and public SaaS, enterprise software platforms, and consumer brands going through a PE-backed relaunch, built alongside your PR, IR, and social calendars from week one, not the week before. The plan reads as one document.

How we produce it

Production tuned to the PR calendar.

01 / STAGE

Cinematic keynote-grade moment

Curved-LED scenic, hero product capture, cinematic camera package built around the reveal beat.

02 / BROADCAST

Press-ready livestream

Public-facing livestream with redundant encode, branded landing page, embargo-aware recording controls.

03 / SOCIAL

Hero clip shipped before the Q&A starts

Edit bay running live off the keynote feed. The 15-second and 60-second hero cuts ship to your social team before the CEO takes the first audience question.

04 / PR

B-roll, stills, and transcript same-day

Press-grade b-roll package, high-res product stills, and a cleaned, time-coded transcript delivered to your PR lead inside eight hours of the keynote ending.

05 / INTERNAL

Sales & CS enablement, edited inside 72 hours

Product walk-throughs cut for the GTM team, recorded customer FAQs, and a recorded partner briefing, all delivered inside seventy-two hours of the keynote.

06 / COORDINATION

One producer, one calendar

A single producer owns the cross-team calendar: PR holds, IR unlock, social ship, customer email cadence.

Your next launch deserves a producer who works the PR calendar, and answers your IR counsel's questions before they hit Slack.

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