A product launch gives the demo one chance to work. We produce the whole day around that chance.
Launches are won in the first eight hours. We produce the in-room moment, the livestream, the social cut-downs, and the press-ready b-roll, and we coordinate the four of them against your PR team's embargo calendar from week one.
A launch is a coordinated multi-channel moment, not a single event.
The room is the anchor. But the press release is lifting at 6:00 a.m. Pacific, the social team is shipping the hero clip during the keynote, the customer emails go out during Q&A, and the IR deck hits the wire as the CEO walks off. All of that is coordinated against one show flow, or all of it goes wrong.
We've produced launches for venture-backed and public SaaS, enterprise software platforms, and consumer brands going through a PE-backed relaunch, built alongside your PR, IR, and social calendars from week one, not the week before. The plan reads as one document. And the demo feed runs a rehearsed failover on a redundant signal path, with a cue that catches a stalled demo before the audience knows — the discipline behind 200+ broadcasts and zero dropped shows.
Production tuned to the PR calendar.
Six workstreams, one calendar — every deliverable timed to the embargo your PR team already owns.
Cinematic keynote-grade moment
Curved-LED scenic, hero product capture, cinematic camera package built around the reveal beat.
Press-ready livestream
Public-facing livestream with redundant encode, branded landing page, embargo-aware recording controls.
Hero clip shipped before the Q&A starts
Edit bay running live off the keynote feed. The 15-second and 60-second hero cuts ship to your social team before the CEO takes the first audience question.
B-roll, stills, and transcript same-day
Press-grade b-roll package, high-res product stills, and a cleaned, time-coded transcript delivered to your PR lead inside eight hours of the keynote ending.
Sales & CS enablement, edited inside 72 hours
Product walk-throughs cut for the GTM team, recorded customer FAQs, and a recorded partner briefing, all delivered inside seventy-two hours of the keynote.
One producer, one calendar
A Producer of Record — one senior producer, named on the contract — owns the cross-team calendar: PR holds, IR unlock, social ship, customer email cadence.
A flagship keynote with press-ready recording, same-day social cut-downs, and a coordinated PR hand-off.
This is the closest public case we have to a launch build.
A flagship keynote with press-ready recording, same-day social cut-downs, and a coordinated PR hand-off.
The launch clock, the deliverables, and the budget band.
A product launch books production 8–12 weeks out, and the calendar that matters most isn’t ours, it’s your PR team’s. From week one the run of show is built against the embargo: when the release lifts, when the hero clip ships, when the customer emails go, when the IR deck hits the wire. The room rehearses like theater; the cross-channel plan rehearses like a launch sequence; both answer to one producer and one calendar.
Most launch keynotes land in the $125K–$300K tier with the multi-day summits. Add a press-facing livestream with redundant encode, or parallel regional moments, and the program moves into the $300K–$1M and $1M+ tiers. The full tier table is published on the investment guide, and a scoping call comes back with a range your finance and PR leads can both plan against.
- A Producer of Record on the calendarPR holds, IR unlock, social ship, and email cadence held against one show flow by the producer named on your contract.
- Cinematic reveal stagingCurved-LED scenic, hero product capture, and a camera package built around the reveal beat.
- Press-ready livestreamRedundant encode, a branded landing page, and embargo-aware recording controls.
- Hero clips before the Q-and-A endsThe 15- and 60-second cuts ship to your social team before the CEO takes the first question.
- Same-day press packageB-roll, high-res stills, and a time-coded transcript to your PR lead inside eight hours.
- GTM enablement inside 72 hoursProduct walk-throughs and recorded briefings cut for sales and customer success.
Get a directional range in four questions.
The configurator prices from the same five levers a producer does: scenic, content, broadcast, crew days, and venue math. It returns a directional range; the scoping call turns that range into a number your finance team can review.
Get a directional range →Most launch keynotes land in the $125K–$300K production tier. A press-facing livestream with redundant encode, or parallel regional moments, moves the program into the $300K–$1M and $1M+ tiers. The full tier table is published on our investment page; a scoping call sharpens it to your program.
Eight to twelve weeks, anchored to the embargo calendar from week one. The reveal staging and broadcast plan are built around the dates your PR team already owns, the release lift, the analyst briefings, the IR unlock, not bolted on the week before.
Yes. The broadcast runs with embargo-aware recording controls, replay assets release only on your PR lead’s sign-off, and rehearsal feeds stay inside the production network. Your IR counsel gets answers before the questions hit Slack.
Press-grade b-roll, high-res product stills, and a cleaned, time-coded transcript inside eight hours of the keynote ending, and the 15- and 60-second hero cuts ship to your social team before the Q-and-A ends.
Yes. We broadcast multi-site on redundant paths, 200+ broadcasts, zero dropped shows, and for parallel EMEA or APAC editions our global production team runs the same show plan through vetted partner crews in twelve standing partner markets.
Other events we produce
- Corporate summit production
- User conference production
- Sales kickoff production
- Benefit gala production
- Corporate conference production
- Town hall production
- Awards ceremony production
- All eight event types
Related ways to scope this
Your next launch should end with the demo landed, the embargo intact, and your team ahead of the coverage.
Tell us the program, the room, and the date. In fifteen minutes a producer gives you a scoped recommendation and a transparent budget range, built on 480+ engagements including a $6.4M single-night gala, a 2,100-delegate summit broadcast live to 14 terminals, and a five-city activation tour that generated 38K qualified leads.