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We produce user conferences that end in a pipeline review, not a wrap report.

Your user conference is the single biggest customer-marketing moment on your CMO's calendar. Whether your best customers go home talking to their CFO, their CIO, and the next prospect on a sales call is what shapes retention rate eight quarters from now. We produce against that clock, not against the run sheet.

01 · What’s unique about this event

A user conference is an advocacy factory, or it's a four-day cost center.

The day your customers fly in is the day they decide whether you're getting three more years of their budget. The keynote has to re-anchor the bet they already made; the breakouts have to deliver a clear upgrade path your CSMs can quote on Monday; and the showfloor has to read like a product tour, not a sponsor swap-meet.

We produce user conferences for enterprise SaaS and adjacent platform companies where renewal is the real metric, and we instrument the whole thing so your CS org has attendance, attention, and session-choice data inside the same dashboard your CSMs already open Monday morning. The Monday readout is the deliverable. The conference is the means. It is also the program agencies route to us most often — produced under your flag, on your call sheet, through our white-label partner program.

02 · How we produce it

We produce the keynote, match every track to it, and instrument everything down to the CRM record.

Six disciplines on one master clock, each instrumented so the renewal data lands in the dashboard your CS org already opens.

01 / KEYNOTE
Keynote

Cinematic keynote-grade moment, on a real budget

Curved-LED keynote with 4K multi-cam, a purpose-built content package, and camera-safe scenic, produced to the bar a customer-marketing CMO benchmarks against the last conference they flew to.

02 / TRACKS
Tracks

Four to eleven parallel breakouts

Every track gets a purpose-built speaker rig, matching lower-thirds, and one producer on the master clock, so a speaker walking from track three to track seven cannot tell they switched stacks.

03 / SHOWFLOOR
Showfloor

Sponsor-ready demo walls, instrumented to the booth

Sponsor walls that read on camera, custom scenic for flagship sponsors, and dwell-time measurement piped to the CRM record so your sponsor sales team can renew the package on receipts, not vibes.

04 / LEAD CAPTURE
Lead Capture

Badge-scan to CRM, session-tagged

Direct pipes into HubSpot, Salesforce or Marketo with session and track tagging so marketing can attribute pipeline back to the breakout the lead actually attended, not the booth they walked past on the way out.

05 / CONTENT
Content

Same-day social cut-downs

Edit bay running live off the keynote feed. Twelve 60-second clips cut, captioned, and brand-checked before the welcome reception clears.

06 / BROADCAST
Broadcast

Hybrid for the customers who couldn't fly

Private-password livestream for out-of-region customers and VIP partners, gated to seat names, not just a generic password drop.

04 · Plan, timeline & budget

The planning clock, the deliverables, and the budget band.

A multi-track user conference is a sixteen-week build, minimum. Venue blocks and keynote scenic land first; the track architecture and sponsor floor lock by week ten; registration and content pipelines integrate by week six; and the last two weeks belong to rehearsal, capture setup, and the broadcast plan for the customers who couldn’t fly. Compressing that clock is possible. Compressing it without trading away the keynote moment is what the producer is for.

Most flagship user conferences land in the $300K–$1M tier: a flagship keynote, six to eleven parallel tracks, sponsor show floor, and same-day cut-downs. The one we cite most came in 22% under the prior year’s production budget at 96% attendee CSAT — that is what a signed scope does to a budget line. The full tier table is published on the investment guide, and a scoping call returns a range your finance team can review before anything is signed.

  • One senior producer, named on the contractProducer of Record from the intake call to the measurement deck inside 72 hours of strike.
  • Flagship keynote productionCurved LED, 4K multi-cam, a purpose-built content package, and one show caller in comms.
  • Pixel-matched parallel tracksFour to eleven breakouts on one master clock; speakers can’t tell they switched rooms.
  • Instrumented lead captureBadge-scan to CRM with session and track tagging, piped to HubSpot, Salesforce, or Marketo.
  • Same-day contentTwelve 60-second cut-downs captioned and brand-checked before the welcome reception clears.
  • Renewal-grade reportingAttendance, attention, and session-choice data in the dashboard your CS org opens Monday.
Directional budget

Get a directional range in four questions.

The configurator prices from the same five levers a producer does: scenic, content, broadcast, crew days, and venue math. It returns a directional range; the scoping call turns that range into a number your finance team can review.

Get a directional range

Most flagship user conferences land in the $300K–$1M production tier: flagship keynote, six to eleven parallel tracks, sponsor show floor, and same-day content. The tier table is published on our investment page. For calibration: the four-day, 11-track conference we produced came in 22% under the prior year’s budget at 96% attendee CSAT.

Sixteen weeks minimum for a multi-track program. Venue blocks and keynote scenic go first, track architecture locks by week ten, and registration and content pipelines integrate by week six. Shorter clocks are workable; they just spend the buffer your keynote rehearsal was going to use.

Yes, that’s the discipline this format demands. Every track gets a purpose-built speaker rig, matching lower-thirds, and one producer on the master clock, so a speaker walking from track three to track seven can’t tell they switched stacks. Our reference build ran 11 parallel tracks over four days.

By tying attendance back to pipeline and renewal. Badge-scan flows pipe into HubSpot, Salesforce, or Marketo with session and track tagging, so marketing attributes pipeline to the breakout the lead actually attended and your CS org reads attendance and attention data in the dashboard it already opens on Monday.

Yes, through a private livestream gated to seat names rather than a shared password, for out-of-region customers and VIP partners. Our broadcast record stands at 200+ broadcasts with zero dropped shows.

06 · Book a call

Your next user conference is a renewal-engineering moment. Let's produce it like the renewal conversation has already started, because it has.

Tell us the program, the room, and the date. In fifteen minutes a producer gives you a scoped recommendation and a transparent budget range, built on 480+ engagements including a $6.4M single-night gala, a 2,100-delegate summit broadcast live to 14 terminals, and a five-city activation tour that generated 38K qualified leads.

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