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TechnologyAll-hands broadcastHouston2025

An all-hands, staged as live television: anchor desk, cameras, and a panoramic LED hall.

WHAT THIS SHOWS · BROADCAST FORMAT FOR INTERNAL COMMS: for HPE’s ATM Live! Houston, Space City Pro produced an internal all-team meeting as a live TV show: a branded anchor desk on a runway stage, a panoramic LED wall, jib and pedestal cameras, and a full on-site control village cutting the program live for the room.

ClientHPE · ATM Live! Houston
FormatLive broadcast-style all-hands
VenueGlass-and-wood atrium hall · Houston
ScopeLED · cameras · lighting · control village
01 · Format
Live
Broadcast-style show,
cut in real time
02 · Set
Desk
Branded anchor desk
on a runway stage
03 · Canvas
LED
Panoramic wall +
portrait flanks
04 · Cameras
Jib
Plus pedestal package,
network discipline
05 · Engine
Village
Lighting, switching,
servers, comms on site
01 · THE BRIEF

An all-hands doesn’t have to feel like a meeting. This one was staged as a live television broadcast.

HPE’s ATM Live! Houston turned an internal all-team meeting into a show: a branded anchor desk, a camera package with a jib, and a panoramic LED wall carrying the program across a soaring glass-and-wood hall.

Space City Pro produced the environment and the broadcast: LED, lighting, cameras, and the control village that cut it all live.

Elevated wide of the full ATM Live room: curved LED wrap, theater seating, and camera jib
FIG · 01The room as a broadcast set
THE BUILD
02 · THE FORMAT

A talk-show desk instead of a lectern. A runway instead of a stage apron. Cameras treated like a network broadcast.

The anchor-desk format changed everything downstream: multiple pedestal cameras and a jib, IMAG that framed conversations rather than slides, and lighting that kept presenters broadcast-clean against a bright LED field.

The live audience watching a panel discussion against the sweeping LED wall
FIG · 02Live: the panel and the house
SHOW DAY
03 · THE CONTROL VILLAGE

Live television needs a control room. We built one on site.

Behind the hall, a full village ran the show: lighting console, video switching and wall processing, media servers, and comms — the discipline of a broadcast truck, assembled in an office atrium.

That’s the quiet story of ATM Live!: the format only reads effortless because the engineering underneath it is genuinely broadcast-grade.

04 · THE RESULT

An internal meeting that people watched like a show — and a format the client can grow year over year.

The production model scales with the franchise: same discipline, refreshed design, and a room that makes an all-hands feel like an event worth attending.

Next case Rubrik FORWARD, Las Vegas

A Formula 1 car on a mirrored LED plinth — a flagship conference activation in a Vegas ballroom.

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