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Event production at the George R. Brown, Houston's flagship convention center.

OTC every May, CERAWeek every March, NAPE every February, plus the corporate summits and SKOs that fill the calendar between — we load in at GRB on something close to a monthly cadence. That means we know General Assembly’s 6,400-seat ceiling, Exhibit Hall E’s freight cycle, and which dock doors lock at 5 PM before we quote.

Location & access

Downtown, walkable from the GRB campus.

Front-door access from Discovery Green; freight cycles through the Avenida De Las Americas docks on the venue’s freight protocols. Hilton Americas and the Marriott Marquis are both skybridge-connected on the sixth floor, attendees walk between hotel and ballroom without ever touching the street.

ADDRESS

1001 Avenida De Las Americas
Houston, TX 77010

Get directions
What we know about the room

General Assembly, Grand Ballroom, and Exhibit Halls A through E.

Every room below is a room we have loaded into. The notes are operational (ceilings, freight cycles, unions, dock doors), not brochure copy. The producer who shows up to the site walk is the same one who calls the show on the night.

  • General Assembly Up to 6,400 theater-style. Ceilings clear flown LED; flown loads run through the venue’s rigging process. Default room for any Houston flagship keynote that needs a 1,000+ in-the-room moment.
  • Grand Ballroom Divides into six sub-rooms. Pixel-matched cross-ballroom AV needs fiber pre-run on the venue's catwalk, we scope it the day the room blocks lock.
  • Exhibit Hall E OTC's signature hall. Exhibit Halls A-E run on a shared freight cycle. The venue’s freight protocols govern the dock; our producer owns the timetable.
  • Ballroom A / B / C Mid-sized ballrooms, conference, gala, or reception flips inside the same week. Ground-supported LED is the default; flown loads route through venue engineering on a case-by-case approval.
  • Loading & logistics Loading docks close overnight; convention-season freight windows are tight to the half-hour. The house stagehand call staffs the floor. Our producer owns the freight calendar from the day the room blocks lock.
  • Network & broadcast Venue supplies wired uplinks. For any stream above 1,080p we bring bonded-cellular redundancy on the truck. GRB attendee Wi-Fi shares the floor with the room; we never put a live broadcast on it.
Bringing your own production partner here

An open building for outside production, with venue-held infrastructure.

The George R. Brown welcomes outside production partners; staging and AV companies load in here every week, and no exclusive in-house AV contract stands between you and your own team. What the venue holds close is the infrastructure: flown rigging routes through the venue’s rigging process, power drops and utility orders run through the building’s utility services desk, and the docks run on the venue’s freight protocols. Budget for utility and rigging line items on the venue side of the ledger even when production is ours.

None of that is friction if your production partner already knows the building. We carry the paperwork the GRB expects, route rigging plots to venue engineering the week the room blocks lock, and time freight to the half-hour windows convention season actually allows. The operational detail lives in our Houston venue load-in notes.

" The results impressed our clients and wowed 1,200 event attendees. Rarely have I found a media vendor more personable and knowledgeable.
Mike Sims
Strategic Communications Consultant · Global Methodist Church
Book a call

Producing at GRB this season? Let's scope it with a team that already knows the building and the freight calendar.

Tell us the date and the room. We already know the building, the freight windows, and how the stagehand call runs. You leave with a scoped plan, not a guess.

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