Corporate event production in Plano, from the Plano Event Center to the hotel ballrooms of Legacy West
Plano runs on the corporate calendar of the Legacy West and Legacy Town Center business districts, and the rooms reflect it: the 86,000-square-foot Plano Event Center for conventions and trade shows, and walkable hotel ballrooms at the Renaissance Dallas at Plano Legacy West and the Dallas/Plano Marriott at Legacy Town Center. We staff every Plano engagement with a single senior Producer of Record who owns it end to end, travels in from Houston for the site walk and show days, and directs a vetted local crew on the ground. One person accountable for the whole show, with a Texas-based team behind them.
What producing in Plano actually takes.
Plano is one of the densest corporate-headquarters corridors in Texas, and producing here means working a calendar built around quarterly summits, sales kickoffs, and product launches rather than one-off social events. The advantage is that the inventory is purpose-built for it: the Plano Event Center gives you a large, column-managed exhibit and general-session footprint, while the Legacy West and Legacy Town Center hotels put ballrooms, breakouts, and guest rooms inside a single walkable district, which keeps multi-day agendas tight. The trade-off is logistics. The marquee hotels share house AV vendors and have specific load-in windows, dock access, and rigging rules, so the real work is in the advance: locking power and rigging plans early, coordinating with in-house vendors, and routing trucks through Legacy's surface streets and garages rather than a dedicated dock. That advance planning is exactly what a Producer of Record owns, so nothing about the building surprises you on show day.
Plano venues we produce in
This is a load-in ledger, not a venue directory. We know the rigging rules, the freight windows, the labor call-times, and the dock realities, because our standing Plano partner crew works these rooms year-round and we advance every build with them. The surprises are already in the plan before the site walk.
Plano Event Center
The city’s primary convention venue, with roughly 86,000 square feet of flexible exhibit and meeting space for trade shows, general sessions, and large corporate events. We plan power, rigging, and load-in around the room’s structure well before crews arrive.
Renaissance Dallas at Plano Legacy West Hotel
The design-forward anchor hotel of Legacy West, with two ballrooms and naturally lit breakouts that suit multi-day summits and launches. We coordinate early with the property and its in-house AV vendor so staging, power, and load-in are settled before show week.
Dallas/Plano Marriott at Legacy Town Center
A large meeting hotel at Legacy Town Center built for conferences and sales kickoffs, with sizable ballroom and breakout inventory plus rooms on site. A strong fit when you want the agenda and the room block in one walkable footprint.
Legacy Hall
A three-story food hall and live-entertainment space in Legacy West that works well for receptions, after-parties, and informal product moments. We treat its live-venue infrastructure as a starting point and build the production layer your brand needs on top of it.
This is what we produce in Plano.
- Conferences & summits. general sessions, breakouts, and a run-of-show that keeps a packed Plano agenda on time.
- Product launches. built for the room and the camera, with broadcast-ready feeds and same-day content for the Plano press calendar.
- User conferences. multi-track Plano customer conferences with the scenic, broadcast, and breakout density a flagship program needs.
- Sales kickoffs. multi-day SKOs that open the year with a keynote moment and production polish your field team remembers.
- Galas & awards. Plano galas and awards nights, with staging, lighting, and show-calling that make the room feel like the moment.
- Brand activations. experiential Plano activations with branded capture and content built to travel past the event.
Custom work has no price list. We publish our ranges anyway, and every market scopes against the same five tiers, $25K to $1M+, with the levers explained in plain terms — see our event production ranges. Plano engagements add travel and freight as printed line items in the scope you sign before the truck rolls, and a scoping call turns the range into a number your finance team can review.
Both, deliberately. A named lead crew travels with the show, and our standing Plano partner crew fills the local calls. There is no broker chain: everyone on the dock is either ours or a partner we work with year-round, and the Producer of Record stays on comms through strike.
No, and we won’t imply one. Houston is home base; what you get in Plano is a standing partner crew that works these rooms year-round, a producer who flies in for the site walk, and the same contract standard we carry into every market.
Let’s plan your Plano event.
Have a date on the Plano calendar? Let's get your producer on it.